Webinar: Power at the Polls: How Gen Z voted (or didn't) and why it matters by Sarah Sladek & Company

Power at the Polls: How Gen Z voted (or didn't) and why it matters

About

You've read the headlines -- Generation Z (1996-2009) is being credited for swaying the presidential election. This came as a surprise to many political experts because historically voters ages 18-to-29 tend to vote Democratic.

However, in the days leading up to the election, former President Donald Trump's campaign picked up a larger portion of voters under age 30 than any Republican presidential candidate since 2008.

There are many reasons why this happened, which we'll explore in greater detail on this webinar.

We'll also delve into the story behind the story -- what new information we learned about Gen Z and their influence, plus valuable insights about next gen trends in advocacy, community-building, marketing, and leadership strategies.

Join XYZ University for a fascinating deep dive into the election results with a panel of Gen Z, youth marketing, and political experts.

WEBINAR ENDED

Presenters

Sarah Sladek

CEO and Founder, XYZ University

Sarah is passionate about helping organizations and leaders understand NextGen trends and shifts in engagement.

For more than 20 years, she has fervently delved into the dynamics of membership and engagement. Leveraging her insights, she assists association professionals, leaders, and corporate leaders navigate and overcome challenges with employee and membership engagement. Her contemporary approach and innovative strategies have become a beacon, helping organizations worldwide, transcending the realm of memberships to address broader corporate landscapes.

Jahnavi Rao

President & Founder, New Voters

Jahnavi is the President and Founder of New Voters, a national organization that has activated tens of thousands of high school students across 39 states to register and vote. As Director of the New Voters Research Network at UMD's Center for Democracy and Civic Engagement, she focuses on high school political behavior, offering unique insights into Gen Z's civic engagement. Jahnavi's leadership has empowered over 300 student leaders to participate in elections, making her a recognized authority on mobilizing young voters. A Forbes 30 Under 30 honoree, she graduated from Harvard College in 2023 with a degree in Government.

Jenk Oz

Founder, Thred Media

Jenk is a 19-year-old social entrepreneur, public speaker and social change activist, as well as the Founder & CEO of Thred Media, a 100% social change focused enterprise that specialises in Publishing, Consulting and Production aimed at Generation Z.

Sophie Beren

Founder, The Conversationalist

Sophie Beren is the Founder and CEO of The Conversationalist, a non-partisan educational platform empowering Gen Z to bridge divides and increase civic engagement. Through initiatives like the Gen Z talk show POVz and a network of campus correspondents nationwide, Sophie has reached over 150,000 young people, equipping them with tools to engage in meaningful dialogue across differences. A Forbes 30 Under 30 honoree in Education, her expertise in connecting Gen Z through conversation has been featured by major outlets like Good Morning America and The Washington Post.

Julia Peterson

Director of Consumer Marketing, Archrival

Julia is the Director of Consumer Marketing for youth culture agency Archrival. She has a passion for Gen Z consumer behavior and has been leading on-the-ground and global research for culture-making brands like Hollister, Spotify and adidas. She has a knack for distilling insights into actionable strategies that propel new ways to view marketing, brand positioning and products. She's a dog mom of two and loves to talk about what makes people tick.