About
Join us for an exclusive behind-the-scenes look with our customer “Vertical Aerospace” and “Dassault Systèmes 3DEXCITE” as we explore how digital tools are transforming the future of air mobility. Discover how leveraging engineering data can empower eVTOL and Advanced Air Mobility startups to showcase their product value to investors, stakeholders, and clients. Gain insights from our latest project collaboration and see how innovation is driving success in this cutting-edge industry.

Attendees will learn:
• Digital services are making products better, as demanded by consumers, and companies looking for higher flexibility and more creative freedom, because every experience is different in the eco-system
• Fast performance and fun to use: Simplified and humanized experiences to build lasting connections with present and future customers
• Consistent brand communication worldwide: Virtual Twin for commerce enables look & feel consistency
When
Monday, December 2, 2024 · 11:00 a.m. London (GMT +0:00)
Presenters
1732290689-a751be29377056ed
Tom Acland
CEO, 3DEXCITE at Dassault Systèmes
Since joining a DotCom startup at the turn of the millennium, Tom Acland has built transformative businesses in growth companies. His experience spans both pre- and post-exit phases, serving as a startup founder and in managerial roles at large enterprises, including Microsoft, Publicis Groupe, and Bosch.
As CTO of the digital agency Razorfish in Germany, Tom led pioneering programs for brands like Audi and Novartis, enhancing real-world products with virtual experiences. He later co-founded COBI, an IoT startup focused on intelligent mobility, safety, and style for bicycles. After COBI's acquisition by Bosch eBike Systems, Tom worked on IoT architecture to connect hardware systems with user experiences in light electric vehicles.

Now, as CEO of 3DEXCITE at Dassault Systèmes, Tom leads a global team of technologists and creative experts dedicated to developing and delivering virtual commercial twins for industrial companies. 3DEXCITE provides software and solutions that enable manufacturers to create high-fidelity virtual representations of products for customer and end-user applications.
Having spent more time abroad than in the UK, Tom is fluent in German and French. In his free time, he coaches a Little League soccer team in West London and enjoys playing Fortnite with his kids in the evenings.

1732290691-fcd75d6c5a53410e
Philip Hertel
Executive Creative Director
As Executive Creative Director a 3DEXCITE Philip Hertel has been leading the Creative Team spearheading innovate interactive experiences across all digital channels.
Before joining 3DEXCITE he spent many years in the advertising sector, among them BBDO, Wunderman, Grey & Territory and working for Clients like BMW, Microsoft, Allianz & Telekom.
With his own co-owned agency he was also involved in the launch of Call-a-Bike, a rental bike system now owned by Deutsche Bahn which was first of its kind on the market and preceding app-based systems of today. When not diving into virtual worlds he likes to actually divg .
1732290693-48db8a22a7afdbe9
Borna Vrdoljak
Head of Product & Customer Marketing
Borna Vrdoljak has over 25 years of expertise in commercial and business aviation. He joined Vertical Aerospace in 2022 as Head of Product and Customer Market. Prior to Vertical, he was Head of Marketing at Airbus Corporate Jets. Borna also held roles at Airbus Commercial Aircraft is marketing, new aircraft programmes. He has led global strategies for market growth, and as A350 Customer Programme Director, managing critical projects to prepare leading global airlines for entry into service. Specializing in aircraft pricing and customization, Borna has a proven track record of delivering strategic value, driving growth, and fostering strong client relationships. He is passionate about innovation and committed to leveraging his extensive industry insight to support the electrification of aviation and eVTOLs.

1594039064-30dc3bab2e8ee897
Jon Excell
Editor
Reserve Your Spot
Full name*
Email Address*
Country*
County / State*
Company*
Job Title*
Telephone*
Privacy Policy and Contact Preferences
Please read our Privacy Policy below. This will explain how we process, use and safeguard your data. In addition to this service, this magazine, other parts of the Mark Allen Group and partner organisations would like to contact you about events, products & services that we think will be of interest to you. If you would like to update your marketing preferences, please go here: https://contactpreferences.markallengroup.com.
I understand*
We use BigMarker as our webinar platform. By clicking Register, you acknowledge that the information you provide will be transferred to BigMarker processing in accordance with their Terms of Service and Privacy Policy.