Webinar: Ecommerce performance marketing trends for 2022 by VentureBeat

Ecommerce performance marketing trends for 2022

About

The death of third-party cookies; Apple clamping down with privacy restrictions; The continually changing social landscape. Performance marketing has required serious creative agility in 2021. As marketers prepare for 2022, many are already bracing for a year that won’t be back to normal yet.

In this webinar, we’ll look ahead to the most important trends in ecommerce performance marketing, from utilizing first-party data to its fullest, to getting the most out of shopping features available on a multitude of platforms, to implementing the newest techniques for SEO, paid acquisition, ad bidding strategies, and voice search

Presented by VentureBeat x yellowHEAD.

Agenda

The latest ad bidding strategies
Strategies to strengthen SEO in spite of Google’s most recent algorithm changes
How to amplify sales by leveraging shopping features on multiple platforms
The latest trends in D2C/DTC ecommerce

Presenters

Gretchen Saegh-Fleming

Chief Commercial Officer, Hydrow

Gretchen Saegh-Fleming is the Chief Commercial Officer for Hydrow, the immersive at-home rower which is disrupting the connected fitness industry.

Gretchen joined Hydrow in November 2020, overseeing all commercial aspects of the business, developing a comprehensive multi-channel business strategy. Her role includes leading Hydrow's sales and marketing efforts to maximize brand awareness, customer acquisition, retention, and profitability.

Prior to her current role, Gretchen held the position of Chief Marketing Officer at L’Oréal USA, where she was responsible for developing new marketing models, driving digital innovations and strategic partnerships for the company’s portfolio of more than 30 iconic brands. With a proven track record in advancing business growth, she was also previously responsible for the direct-to-consumer eCommerce business for luxury brands such as Yves Saint Laurent Beauté, Giorgio Armani Beauty & Fragrance, Lancome, Kiehls, and Urban Decay as Senior Vice President of Digital and Marketing for L'Oréal USA's Luxe division.

A lifelong athlete, Gretchen is passionate about diversity and inclusivity, and endeavours to combine Hydrow’s brand DNA with her extensive digital knowledge in order to further accelerate the brand in the fitness and lifestyle space. She has a Bachelor of Arts in English Literature and Art History from Dartmouth College and a Masters of Business Administration from Boston College. She lives in New Jersey with her wife, two children, and two (often muddy) golden doodles.

Rob Webb

SVP, Growth, Tonal

Rob Webb is the Senior Vice President of Growth at Tonal where he oversees all aspects of paid media, analytics, eCommerce, and financing. Rob also helped pilot and launch the inside sales, retail, and hospitality programs at Tonal. Prior to Tonal, Rob was the Chief Operating Officer and acting CMO at Liftopia, and also has product leadership experience from his time at AdRoll and WebTrends. Additionally, Rob is a Growth Advisor to a variety of startups and served as Board Chair of Protect our Winters for three years. He graduated from Colby College and holds a JD/MBA from The University of Chicago Law School and Chicago Booth.

Ren Lacerda

Head of SEO, CarMax

Ren Lacerda is a seasoned SEO with over 15 years of experience in higher education, advertising agencies and big brand e-commerce. Ren currently heads SEO at CarMax, driving the growth and expansion of CarMax' SEO program, focused on helping and guiding consumers to find the best car for their needs and a stress-free car shopping experience.

Gal Bar

Co-Founder & CEO, yellowHEAD

Gal Bar is yellowHEAD's co-CEO and Founder. After getting his B.Sc in Computer Science from the University of Haifa, Gal entered the marketing field at 888 in 2005. During his 7 years at the company, Gal advanced to lead 888 entire paid activity(SEM team) and later to lead 888 Poker's marketing department. In the very competitive gaming industry, he gained experience in all things Digital Marketing - PPC, Media Buying, SEO, Affiliate Marketing, etc.

Gal went on to found yellowHEAD with fellow 888 veteran Shai Karmi in 2013. yellowHEAD began operating as the digital arm for several gaming companies. From there, the company expanded and diversified into other industries, including eCommerce, Fintech, Health & Fitness, and more. Today, the company manages large advertising budgets for some of the leading brands in the world. In recent years, the company has placed much focus on developing advanced technologies to optimize marketing campaigns. As co-CEO, Gal leads yellowHEAD's Marketing and Technology divisions.

Franco Folini

Digital Marketing Instructor, UC Berkeley Extension

Franco teaches Digital Marketing at the UC Berkeley Extension. When not teaching, Franco works as Director of eCommerce and Digital Marketing Strategist to help small and medium companies adopt and successfully implement subscription-based models. He believes marketing should not be relegated to a department and should permeate the entire company and reshape all processes.

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