In today's rapidly changing marketing environment, it can be difficult to balance the right message with the right medium, while producing enough quality content to stay close to your consumers and ahead of the curve.

This coincides with the fact that creative assets remain one of the most important elements in driving sales. In order to stay on top of the creative process, marketers need to re-examine how they support all elements of the creative ecosystem, from ideation and asset production to managing the collaboration and campaign process.

Join this webinar and get up to speed on:

• Keeping up with consumer demand for fresh content and personalisation
• Aspects of the creative process that are perfect for automation (and which aren't)
• Maintaining creative and design excellence at high content volumes

Featuring subject experts from across the region, this is one webinar you do not want to miss!

Confirmed Speakers:
Eugene Lee, Regional Marketing Director (Asia), McDonald's
Edward Bell, General Manager Brand, Insights and Marketing Communications, Cathay Pacific Airways
Michelle Yip, Executive Director, Group Strategic Marketing & Communications, DBS Bank
Raushida Vasaiwala, General Manager, Celtra, APAC
Rezwana Manjur, Editor-in-chief, MARKETING-INTERACTIVE

AGENDA
2:00pm – Welcome and Intro

2:05pm – Debunking Creative Automation Myths
Raushida Vasaiwala, General Manager, Celtra, APAC
Automation, when presented in the context of creativity, often has a bad rap for no reason. Marketers and creatives are afraid that it will either take their jobs or wreak havoc on brand excellence and design quality. It’s time to counter some of these assumed downsides and demystify what automation can actually do for content production and creative work. We’ll discuss:

• Accelerating speed-to-market for all marketing organizations
• Increasing team bandwidth and output
• Enabling on-brand creative testing at scale
• Bringing the “thinking” back into “creative thinking”

2:20pm – The Future of Creativity
Eugene Lee, Regional Marketing Director (Asia), McDonald's
Edward Bell, General Manager Brand, Insights and Marketing Communications, Cathay Pacific Airways
Michelle Yip, Executive Director, Group Strategic Marketing & Communications, DBS Bank
Raushida Vasaiwala, General Manager, Celtra, APAC
Rezwana Manjur, Editor-in-chief, MARKETING-INTERACTIVE

What does the future of creativity look like? How are marketers balancing the demands for massive content creation with the need for quality creative production processes. How are they utilising creative automation while maintaining an authentic brand identity? And how are they incorporating effective personalisation methods into the creative process at scale?

In this panel discussion, we’ll debate:

• How has creativity evolved since COVID-19?
• Meeting the demands of content-hungry marketers and consumers
• Managing the creative process in the ever-changing new normal
• Setting up your design team for success

3:00pm – End