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About This Webinar
Many experts assert that the greatest productivity impact of Generative AI (GenAI) will be in the marketing sector. But how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics?

Join us as we dive into:
  • The foundational role that data and analytics play in GenAI.
  • Key considerations for getting started with GenAI.
  • Practical applications of GenAI in marketing.

This webinar is designed to equip marketing professionals with the knowledge and strategies needed to effectively integrate GenAI into their marketing efforts.
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Kate Parker
Director, CI Pre-Sales Support, SAS
Kate leads the Markets and Growth team within the Global Customer Intelligence practice at SAS. With over 15 years in the MarTech space, her extensive background spans roles as a marketing advisory consultant, solutions implementer, and systems engineer. Currently, Kate spearheads the go-to-market strategy for SAS’ marketing technology solution, Customer Intelligence 360, where she specializes in converting solution capabilities into compelling business value propositions to meet marketers’ every day challenges. Kate's innovative thought leadership and deep industry knowledge make her a sought-after authority in the MarTech space.
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Mac Carlton
Product Manager, SAS
Mac Carlton is a product manager for Customer Intelligence 360 at SAS. His primary focus is Artificial Intelligence and the strategy and development of Generative AI across SAS’ portfolio of MarTech and AdTech solutions. He works closely with customers across various industries, including finance, insurance, and retail, to advise on implementing trustworthy AI in their marketing processes.
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Sam Padda
Senior Product Manager, SAS
Sam Padda is a Senior Product Manager for SAS Customer Intelligence 360 directing product strategy for Channels and Integrations. Sam has 25 years' experience in web and software development, project management, stakeholder management, user experience, and data management, being the conduit between business and technical teams. Sam's experience spans industries including Biopharmaceuticals, Manufacturing, Retail, Education, and Banking.
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