You’ve heard it before: acquisition is getting more expensive, so focus on retention. That's easier said than done.
What makes for a successful retention strategy? How do I retain customers with a long purchase cycle? How do I know which retention strategy is right for my brand? Do I need new or different tools for retention marketing?
If you’ve asked yourself these questions, or if you’re simply wondering how to take your marketing to the next level, you won’t want to miss this event! Join industry experts from Klevu, Mention Me, and Klaviyo, as they explore customer retention strategies that go beyond the classic loyalty program.
Our panelists will share tips, tricks, and best practices observed from the hundreds of successful brands they have worked with. You will walk away with the ultimate ecommerce retention playbook that will help you shape and rethink your own retention strategy.
Rachel Tonner, Vice President of Marketing at Klevu: With over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online.
Jocelyn Toonders, Head of Partnerships at MentionMe: Jocelyn has a wealth of experience advising brands both at agencies and through her own consulting practice. Now at MentionMe, she helps brands such as Puma and Pret a Manger think advocacy first by turning referral into a strategic acquisition and retention channel.
Rob Boland, Lead Solutions Architect at Klaviyo: A real tech geek, Rob enjoys crafting outside-the-box solutions to challenging problems using technology. He's an expert at making the different parts of the tech stack work together to unlock creative use cases and drive business growth for brands.
Fareed Albahra, Principal Customer Success Manager (CSM) at Klaviyo: As a Principal CSM, Fareed works with Klaviyo’s biggest customers across Europe, the Middle East, and Africa. He’s advised some of the most well-known brands on their retention strategy, navigating the intersection between technology and customer experience.
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This is not a traditional webinar. There will be minimal slides and no product demonstrations. The aim of this session is to open the floor for conversation, connection, and idea-sharing. Come with an open mind and your retention questions ready!
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Don’t clam up! We want to hear from you. Come to this session ready with any questions you would like to ask the panelists. This is an opportunity to truly engage in conversation with our experts but also with other brands in attendance.
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We will answer as many questions as time allows, but depending on volume, all questions may not be answered.
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Session breakdown:
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The first part of this session will be a panel discussion, during which the speakers will share their backgrounds and engage in a group discussion on retention strategies and trends that they have observed.
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In the second part of this session, our panelists will separate into breakout rooms. Inside the breakout rooms, you will have the opportunity to discover in-depth case studies and ask questions directly to our experts.
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There will be two breakout rooms:
> Breakout room 1: Personalisation case study (with Klevu)
> Breakout room 2: Referral case study (with MentionMe)
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Head of Partnerships at MentionMeJocelyn has a wealth of experience advising brands both at agencies and through her own consulting practice. Now at MentionMe, she helps brands such as Puma and Pret a Manger think advocacy first by turning referral into a strategic acquisition and retention channel. -
Head of Client Success at MentionMeA business leader with experience across Customer Success, Professional Services, and Support, Chris has a track record of delivering business value using client-centric strategies. At Mention Me, his teams enable brands to implement advocacy-first strategies across their customer base, driving sustainable business growth by harnessing the power of their best customers. -
Vice President of Marketing at KlevuWith over 10 years of experience in the ecommerce and retail space, Rachel has seen countless marketing trends come and go. Now with Klevu, she helps brands such as Paul Smith and Laura Mercier win hearts and minds by bringing the familiar “personal shopper” experience online. -
Principal Customer Success ManagerAs a Principal CSM, Fareed works with Klaviyo’s biggest customers across Europe, the Middle East, and Africa. He’s advised some of the most well-known brands on their retention strategy, navigating the intersection between technology and customer experience. -
Lead Solutions Architect at KlaviyoA real tech geek, Rob enjoys crafting outside-the-box solutions to challenging problems using technology. He's an expert at making the different parts of the tech stack work together to unlock creative use cases and drive business growth for brands. -
Senior Education StrategistVietnamese born, French bred, American brewed. I love helping people get the most out of technology in their work and life. Obsessive cat mom on the side. -
Senior Customer Education SpecialistCat mom. Passionate about enhancing Klaviyo's tools and improve your experience and customer interactions! -
Customer Education SpecialistFrench expat in the UK for almost a decade, I love discovering new cultures through travelling and food. I truly enjoy supporting our customers on Klaviyo, making sure they get the most out of our platform.
