About
Learn how brands are transforming from advertisers into entertainers and their practices to achieve the full potential of their story.
Presenters
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Alexandra Shadbolt
Marketing Director, Garnier - L'Oreal
Alexandra Shadbolt is a brand and marketing expert with over 13 years’ experience working across global FMCG businesses. Alexandra is passionate about building brand & communication strategy centred on consumer needs and behaviour.
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Flo Lau
Creative Director, Shutterstock
Flo is the Creative Director at Shutterstock where she specializes in digital marketing, brand performance, conversion optimization, and sales enablement for the brand. With over 10 years of experience as a creative leader, Flo is a designer and marketer at heart.
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Jonathon Bernard
Head of Creative and Production, Carlton and United Breweries
Jonathon is a Head of Creative and Production at Carlton and United Breweries. Jonathon has worked for some of the country’s largest brands and helped them build an in-house capability to tell stories that their customers remember, value and share.
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David Hovenden
Editor-in-Chief, B&T and CEO, The Misfits Media
David is a longtime publisher, ex-creative agency consultant and B&T aficionado.
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