About
Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?

Join this webinar as we welcome our special guest, Michele Nichols from Launch. Inc. Michele will be sharing insights from her latest research into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.

The webinar will be split into 2 parts. Firstly Michele will introduce the background to the topic with a short presentation and then we will take live audience questions in an extended Q&A. You can submit your questions during registration or at the event itself.
Agenda
  • Presentation on Culture & Brand Building - Creating an Authentic Competitive Advantage in a Changing Market
  • Live audience Q&A
Presenters
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Michele Nichols
President, Launch Team Inc.
Michele is owner and president of Launch Team, Inc. in Rochester, NY, Michele leads a team that helps technology companies compete and grow.

Launch Team provides marketing, change management and product launch strategy and execution for high tech, optics, photonics, medical device and services companies looking to grow sales, enter new markets, and create competitive advantage. Michele's team consults with science and engineering-driven companies in the US and internationally and guides in the implementation of those strategies.

Specialties: Optics, advanced manufacturing, nanotechnology, medical device, green technologies, sustainable business practices, product launch, intellectual property and marketing, inbound marketing, HubSpot partner.
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Danny Layzell (Host)
Webinar Host - Virtual Events Manager
Danny is an experienced & skilled digital marketing professional & virtual event host. Focusing on Science, Healthcare and Engineering, Danny help Sales & Marketing professionals leverage their marketing to maximise their ROI in lead generation, brand awareness & content generation.
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