Webinar: 6 Key Elements of a Successful ABM Strategy by Third Door Media

About This Webinar

Learn how modern B2B marketing is more insightful, global and illuminating than ever.

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach.

Given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers. When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard?

Find out what end of the ABM adoption spectrum you fall under by joining Terminus VP of Growth Marketing, Auseh Britt, as she loops you in on how the world’s best marketers are orienting their GTM efforts in a COVID world.

In addition to gaining insights on how organizations are excelling or underperforming and why, you’ll learn:

How modern sales and marketing teams are working together using account-based strategies to maximize revenue
A new look at company performance by account-based maturity
The level of concern over the impending demise of third-party data

Auseh Britt

VP, Growth Marketing, Terminus

Auseh Britt is a seasoned marketer with a passion for driving growth. Her career spans a number of marketing leadership roles across companies in various industries including stints at Bloomberg, Questex, Logi Analytics, and Business.com.

In her current role at Terminus, Auseh is the VP, Growth Marketing, responsible for demand generation, account-based marketing, sales development, and marketing operations.

Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). She is a die-hard Gator fan, a lover of warm weather, and a Little League cheerleader.