About
The term ‘fandom’ has often been synonymous with audiences of sports teams, superheroes, and entertainment properties. Agency Cartwheel & Co. Marketing believes fandom, however, can exist across industries. Join Founder & CEO Rob Drury and experts from FX and HI-CHEW as they share their approach in reaching brands’ fandoms and the best practice takeaways for brands across industries to unlock their own.
Presenters
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Rob Drury, Founder & CEO, Cartwheel & Co. Marketing
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Kenya Hardaway, Senior Vice President, Integrated Promotions, FX Networks
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Joanne Hsu, Senior Brand Marketing Manager, HI-CHEW
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Moderator: Jessica Heasley, Group Editor & Publisher, Event Marketer
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