Panelist Prep: I Can Measure That! A Full-Funnel Guide to Podcast Ad Effectiveness

Podcast listening is exploding, attracting more die-hard fans every day. As these engaged audiences continue to grow, advertisers flock to the medium to get their message heard. While the power of podcasts is clear, measuring that power still may not be. We’re here to provide that crystal clarity.

Join SXM Media as we take you on a tour of the cutting edge of podcast ad effectiveness, with proven tactics for every stage of the funnel. Experts from some of the biggest names in the game—Claritas, Foursquare, and Nielsen—will gather to discuss podcast ad effectiveness, real life examples, and the actionable advice.

No matter your KPI, the answer is: yes, you can measure that.