In-person events remain vulnerable to unexpected cancellations. In this session, learn how to navigate this uncertain landscape, mitigate financial risk, and create backup plans for your in-person events.

From new COVID variants to weather events, in-person events are vulnerable to cancellations for several reasons. So event hosts risk losing both revenue and attendees if they don’t have a solid backup option. But by providing a virtual attendance option, hybrid events can provide a great alternative in the event of an unexpected in-person cancellation. This means that the best event planners are the ones that can move easily between event formats — hybrid, fully in-person, fully virtual — at a moment’s notice. If that sounds daunting, have no fear: In this session, our team will give you a framework for navigating uncertainty — and forming flexible event strategies — through hybrid events.