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  • About
    No one can say with certainty what the agency of the future will look like. But one universally agreed-upon tenet of agency success is adaptability.

    Join us for our FREE webinar on Wednesday, December 18th at 12:30 EST. Titled, “Adapt or die,” this webinar will explore the “obstacles to adaptability” faced by the modern agency -- and how to overcome them.

    We’ll be talking to Oleg Korenfeld, President at Troika Media Group, and Jerry Tolk, Senior Partner and General Manager at FleishmanHillard. Among the topics we’ll cover:

    1. The human equation: owned talent vs. rented talent vs. partner talent
    2. How to use data upstream, and not waste your media or creative
    3. How to answer client requests that fall outside your core competency
    4. How the modern agency can position itself for success

    It's a jungle out there, and the terrain is ever-changing. Only the agencies best positioned for adaptability will flourish.
  • Categories
    BUSINESS & FINANCE
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    (listen only)
    Not available.
FEATURED PRESENTERS
  • 3802925-1557933752

    BRIDGE

    People-Based Marketing Platform
    Digital marketing offers what seems like endless new ways to advertise. But let’s face it, figuring out the right targeting strategy can be really hard. We help you rise above advertising complexity and can connect you to your true buying audience...
    Full Profile
  • Webinar hosting presenter

    Ari Saposh

    SVP Data and Strategic Partnerships
    Media and Data expert with a deep understanding of business strategy and customer success. I have spent my career educating myself around all things data, media and how they connect. I have a passion for solving customer challenges and helping...
    Full Profile
  • -1561410102

    Dan Fogarty

    Director, Content
    I tell stories about companies: who they are, what they do, and how they help people.

    Currently, I'm the content director at Bridge, where I oversee all content production and content marketing efforts. Communicating our culture of global...
    Full Profile
  • Webinar hosting presenter

    Oleg Korenfeld

    President, Troika Media Group
    Before TMG, Oleg Korenfeld was Global Chief Platforms Officer at Wavemaker. Previously, Oleg headed up Advertising Technology & Platforms at Spark Foundry and served as one of the Global Programmatic, Data, Technology and Innovation leads across...
    Full Profile
  • -1574446160

    Jerry Tolk

    Senior Partner & General Manager
    Senior reputation counselor with deep people management and operational experience leading omni-channel programs and entrepreneurial initiatives. Proven track record of building valuable partnerships, team stewardship, creative collaborations,...
    Full Profile
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