About
As a community manager, you know the positive impact it can have on an organization. But does the rest of your company? With a true community-led growth approach, you’ll need to secure buy-in at the executive level, as well as Product, CS, Sales, Marketing, etc. It may seem like getting buy-in from everyone should come before you look into vendors, but community platforms are not one-size-fits-all. Learn how doing some of the research on which tooling is a good fit for your business goals should be part of your pitch to your teams.

Join Metadata.io's Katie Ray and inSided’s VP of Marketing, Remco de Vries, to discuss how to get your entire company excited about the benefits of community. We’ll explore how to show the ROI of community for each team, finding your internal advocates, framing value for executive teams vs. other internal stakeholders, and why getting a sense of what community tooling you need should be part of your pitch.
Agenda
  • How to craft the conversation around community value
  • How to leverage a small group of advocates
  • Position the request for community tooling and find a good fit for your business goals
Presenters
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Katie Ray
Head of Community at Metadata.io
This year’s CMX’er of the Year, Katie Ray, has been making her mark in community ever since she pivoted from sales in 2020. The Metadata's Head of Community, has utilized her relationship-building skills from her sales experience and used them for community growth and engagement
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Remco de Vries
VP of Marketing
Part-time churn nutritionist, full-time LinkedIn Top 25 Customer Success influencer. Failed pastry chef, turned VP of Marketing at inSided. Passionate about pipeline and protein shakes. Fave quote: “Get juiced to it.”
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