Panel Discussion: How to build and structure a PMM team

A talk by Vakis Rigas, Jon Rooney, Elliott Rayner, Lindsey DiGiorgio & Michael Peach. This session explores the challenges of building and structuring a product marketing team, from attributing roles, to deciphering how your team shape is structured by business, product, segment or region.

Presentation takeaways

* What do the panel consider indispensable skills and attributes when hiring?

* How to identify these skills and attributes during the interview process.

* Tips on how to communicate the role of your product marketing team to your wider organization, with clarity and consistency.