About
According to the World Economic Forum's 2024 Global Risks Report, misinformation and disinformation are the #1 global risk to global organizations. In today's ever-evolving landscape of social media, news dissemination and the enigmatic dark web, a formidable threat has emerged: Narrative Attacks. A complex blend of misinformation and disinformation tactics crafted to manipulate perceptions about individuals, organizations or events, these insidious threats have become a top issue for communicators of late, particularly those immersed in crises.

Join us as we delve into the world of Narrative Attacks, dissecting their origins, tactics and impact on businesses. You’ll leave with the knowledge and tools to protect your company against these emerging threats, safeguarding your brand's reputation, financial position and operational stability.

What You’ll Learn:

  • The essence of Narrative Attacks and their unique characteristics.

  • How to recognize the signs and patterns of Narrative Attacks caused by mis/disinformation.

  • The limitations of traditional social media monitoring tools in countering Narrative Attacks.

  • How to empower your organization with effective strategies and tools to protect against these attacks.

  • Case studies and practical insights from experts in the field.


    • Sponsored by:

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    Presenters
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    Wasim Khaled, CEO and Co-founder, Blackbird AI
    Wasim Khaled is the CEO and Co-Founder of Blackbird.AI, an AI-driven Risk and narrative Intelligence Platform dedicated to leading the global fight against disinformation and narrative attacks. A computer scientist by trade, Khaled has extensively studied information operations, computational propaganda, behavioral science, artificial intelligence, and their applications in defense, cyber, and risk intelligence. He has consulted and advised government agencies and Fortune 500 companies on the risks and mitigation strategies of escalating information warfare. He is a member of the Social Intelligence Lab, the Weber Shandwick Collective, and the U.S. Department of State’s Global Engagement Center. His work and insights have been featured in TechCrunch, WIRED, The New York Times, Bloomberg, Fortune, NPR, and NASDAQ. Before founding Blackbird.AI, he established LuxMobile, an Inc. 500 Fastest Growing Company in America, and was recognized as the Inc. 500 Asian Entrepreneur of the Year.
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    Mary Beth Levin, Manager, Social Media Strategy and Analytics, USPS
    Mary Beth Levin, MPH, is the Manager of Social Media Strategy and Analytics for the United States Postal Service, part of the Digital Communications team at USPS. The two teams under her tent are Social Media Editorial and the Social Business Intelligence program. The editorial team manages 18 accounts on 6 platforms, as well as the employe social media ambassador program. This program is the first in the federal government. The role of the Social Business Intelligence team is to take a 360 view of what is being said for brand protection, crisis mitigation, and how to improve products and services. The team takes quantitative and qualitative data from traditional and social media and translates it into an accessible and engaging narrative to drive leadership decisions. Ms. Levin has been a featured speaker at a number of national webinars and conferences. She has also won numerous awards, most recently PR News Person of the Year for Data and Measurement. Independent of her role at the Postal Service, Mary Beth is an Associate Professor at the Georgetown University School of Medicine and a consultant for the American Medical Student Association
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    Brian Buchwald, Global Head of Product, Trust Data and Technology for Edelman
    Brian Buchwald leads strategy for Edelman’s trust product business, overseeing the vision and development of Edelman Trust Stream. Trust Stream is a first-of-its-kind, AI-powered solution that actively assesses and predicts trust, empowering companies to track how they measure up in the market and take actions to build trust. Prior to Talkwalker, Brian was President of Global Intelligence and part of the executive leadership team at Weber Shandwick and was the cofounder and CEO of BOMODA, a market-leading big data business intelligence provider based in New York and Shanghai offering unparalleled access and understanding of China’s constantly evolving consumer marketplace. Previously, Brian held various positions in media and ad-tech. He was a co-founder of Hulu and a senior executive at NBC Universal and DoubleClick. Brian’s expertise has been quoted in publications including the New York Times, Wall Street Journal, the Financial Times and Business Insider, among many others. He has served as a frequent guest on CNBC and Bloomberg News to discuss the intersection of AI and consumer understanding.
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    Kaylee Hultgren, Content Director, PRNEWS
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