The financial services industry is built on relationships, which means you’re always working to earn trust and prove your value to customers. But that’s easier said than done. A 2022 survey by Morning Consult found that consumers hold their financial service providers to higher standards of trust, honesty and data privacy — and that was before this year’s bank failures.
Those high standards are both a challenge and an opportunity for financial institutions to build relationships, position themselves as a trusted voice and grow their business.
Join Mary Ellen Slayter, lead content strategist and CEO of Rep Cap, as she shares how to create quality content for financial services that speaks to your buyers’ pain points while staying on the right side of regulatory compliance.
Agenda
Leverage original research to create thought leadership content
Develop a distinctive brand voice that resonates with consumers
Empower your employees to share your message on social media
Duration
1 hour
Price
Free
Language
English
OPEN TO
Everyone
Webinar ID
1ca1c91984b5
Dial-in Number
Please register for this Webinar to view the dial-in info.
Mary Ellen leads new business development and strategy at Rep Cap, and she’s the founder of Managing Editor. Before launching the agency more than 10 years ago, she served as director of content development at SmartBrief, as a columnist and...