Webinar: Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data by Chief Marketer / Event Marketer

Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

About

Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers—we certainly have. But what we don’t talk about enough are the unique, strategic and actionable ways to mitigate these challenges.

Hint: Your loyalty program can help a lot more than you might think.

In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.

Key topics include:

Why zero- and first-party data is so important for marketers today

How loyalty programs can accelerate customer data collection

Why tactics like gamification can introduce value and benefits to customers, while also aiding in data collection

How to measure and prove this return on investment to stakeholders

We look forward to seeing you!

Sponsored by:

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Presenters

Guest Speaker: Mary Pilecki, VP, Principal Analyst, Forrester

Mary serves B2C marketing professionals, leading Forrester's customer loyalty coverage. Her research focuses on loyalty strategy, loyalty programs, consumer trends, and the tools, skills, and processes B2C marketers need to manage and measure loyal customer relationships. She helps marketers navigate the continually changing landscape of loyalty technology and services, as well as emerging trends such as emotional loyalty. Mary previously worked as a VP and research director, leading a team of analysts covering enterprise marketing technology, loyalty marketing, search marketing, customer database and engagement providers, and customer trust and privacy. In addition, Mary was a senior analyst at Forrester from 2005 to 2008, covering applications and processes for financial services. Her research included retention strategies, business process management, and customer relationship management technologies and processes.

Tamara Oliverio, VP of Strategy Consulting of Loyalty and CX, Epsilon

Tamara Oliverio is VP of Strategy Consulting of Loyalty and CX. She has 20 years of loyalty, CRM and communications experience as both the client and consultant. Tamara joined Epsilon in 2016 to lead loyalty design efforts for General Motors’ new enterprise-wide My Rewards program and now works with a variety of brands across various industries to design, evolve, optimize & manage their customer loyalty strategies. During her tenure at Epsilon, Tamara has designed, managed and optimized data-driven loyalty strategies for Buffalo Wild Wings, Papa John’s, Coffee Bean & Tea Leaf, BP, Shell, Exxon-Mobil, Kellogg’s, Kimberly-Clark, Lancôme, Walgreen’s, Family Dollar, Burlington, Best Buy and others. She also speaks about consumer trends, best practices and innovations on behalf of Epsilon at various industry events, webinars and publications.

Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer

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