Maximising Social Impact in Your Brand Story

In today’s market, consumers expect businesses to not only prioritise sustainability but also champion the social issues they care about. In this Mentor Lab we will be joined by Tiff Ng, Founder and Chief Storyteller at The Social Story, who will discuss why merely promoting these values isn't enough; you need to weave them authentically into your brand narrative.

This session is designed to help you integrate social impact seamlessly into your brand story. Discover how to elevate your communications and create a brand that resonates deeply with your audience, transforming your business from a mere purchase point into a brand they genuinely believe in.

Learning outcomes:
*Explore strategies for building long-term connections with your audience.
*Key principles about communicating your social impact.
*Practical tips on leveraging social media to enhance both your digital presence and audience engagement.

Enhance your business impact and connect with your audience on a more meaningful level. Don’t miss out on this opportunity to make a difference and drive positive change through your brand.