For a couple of decades, now, the path from shopper to customer has grown more and more virtual in nature. Even the most considered purchase paths now begin online, and consumers have been strong-willed in asserting how they like to communicate. In this digital-first world, many industries have leveraged centralized sales operations to meet consumers as they transition from virtual shopping to direct, person-to-person engagement. This transition point – where shoppers become buyers through real human interaction – frames the focus of this digital virtual roundtable discussion.

Through a series of discussions led by our moderator, JT Benton, we will uncover real, actionable insights around engaging consumers who have begun their path to purchase online, but must transact in a one-to-one, human-led format. We’ll cover:

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Best practices in converting online shoppers into real, paying customers.

Key regulatory considerations (TCPA, CCPA, etc.)

Forced decentralization of a decidedly centralized sales structure.

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