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About This Webinar
Consumers consider businesses and restaurants in their neighborhoods quite distinctly from the way they perceive the massive ecosystem of brands in the wider world.

Few classical marketing tactics can match the impact of local neighborhood connection with your customers.

Whether you’re best known for your service; your product range or menu; your persona in the community or even your local knowledge of adjacent businesses; customers that engage with you in person on their own high streets - in their own districts - consider your offer not as a promotional interruption but as a permanent, valuable part of their reality.

The rewards attached to Neighborhood Nurturing are disproportionate but so too are the dangers; reviews and reputation carry much more weight locally and must be expertly managed.

Businesses that have powerful Neighborhood Nurturing use both Google and smart Local SEO strategy to safeguard and grow their awareness, access and advocacy.
Agenda
  • Know the impact of menu item names on QSR rankings
  • Discover how customer reviews and photos can boost search rankings
  • Gain insights on what highlights are and how it influence Local SEO
  • Get practical tips for maintaining high rankings
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Claudia Tomina
Chief Executive Officer at Reputation ARM & Google Product Expert
Claudia Tomina is the owner of Reputation Arm, a leading SaaS platform specializing in helping local businesses enhance their online presence. With a focus on review management, NPS tracking, and local SEO optimization. You can also find her on the Google forum as a product expert helping local businesses troubleshooting common issues such as suspensions, review removals, verification challenges and other complex issues.
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Christian Arriola
Product Enablement Manager at Uberall
With over 12 years of experience in local SEO, Christian Arriola is a seasoned expert dedicated to driving purchases from clicks for multi-location brands. As the Enablement Manager and in-house SEO expert at Uberall, Christian leverages his extensive knowledge and skills to optimize online presence and enhance brand visibility. His passion for local SEO and proven track record make him a valuable asset in the digital marketing landscape.
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