About
Every marketer knows that good data drives decision making; but what if the client is looking at completely different metrics and numbers than their agency?

Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be?

With more than half of marketers using agencies, but just two in five actually involving them in their data standards practices, there’s a huge opportunity for organizations to bring greater efficiency and transparency to the advertising process.

And for agencies: by proactively aligning your own data standards to the brand’s larger reporting, you can show your value not only to immediate clients but its impact across the organization. Now is the time to set out with your own data standards practices and strategies.
Agenda
  • Learn how to enable agencies with better data, and hold them to data quality standards
  • Learn how agencies can use tools to manage campaigns in a way that is compatible with client measurement solutions
  • Learn how to streamline data sharing and connectivity between brands and agencies in a way that leads to stronger performance and satisfaction
Presenters
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Alejandro Correa
Independent Product Consultant - Analytics, Process, Adtech at Claravine
Alejandro Correa has spent the better part of the last couple of decades working with brands, and their media buying data, at the world’s largest agencies like Ogilvy, Critical Mass and Mindshare. He has led both analytics and ad operations teams and currently helps marketers build technology that automates the most tedious tasks and enables sophisticated analysis.
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Rebekah Garner
Senior Manager, Customer Enablement and Support at Claravine
Rebekah Garner is a seasoned professional with over seven years of experience in Customer Success at Claravine. She specializes in helping clients implement The Data Standards Cloud across their organizations and ensures smooth onboarding for both internal and external teams. As the Manager of the Customer Support team, Rebekah oversees day-to-day support operations while also leading Claravine’s customer live training sessions and the Claravine Academy learning center, where she develops and delivers educational resources to empower users.
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Anthony Vargas
Senior Editor at AdExchanger
Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
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