An AM webinar in association with Infinity: How AI is revolutionising dealer marketing strategies for 2025

Discover how modern automotive retailers are combining artificial intelligence (AI), and enquiry data from online and offline sources to revolutionise their marketing strategies in 2025 and beyond.

This webinar will set out the ways marketing teams are reviewing their budgets and drastically reducing their average cost per acquisition using the latest technology available.

An expert panel will share real world dealer case study examples of how technology is improving efficiency and informing dealers of how best to target their future marketing investment to boost enquiries and showroom visits.

Panel:

Mohammad M Lone: Omnichannel Strategist, Google
Marc Palmer: Head of Strategy & Insight, Auto Trader
David Watts: CTO, Upshift
Matt McGillicuddy: Director of Marketing, Infinity

Chaired by Tom Seymour: Contributing Editor, AM