Pricing or Pack Size or Both? End-Client Strategies for Recession-Proofing Your Brand

​​For brands, the looming threat of a recession is presenting the same challenges they faced during the pandemic: shortages, supply chain issues and consequently, a prioritization of product distribution. Thus, brands have to make complex decisions in terms of trimming their portfolio, reducing pack sizes and counts or shifting pricing at the same time. Relying on past data is simply not an option now when price sensitivity is fluctuating and consumer confidence is unstable.