Quirk's Media
On-demand
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Wednesday, November 20, 2024 · 2:00 PM ESTAs online sample fraud becomes more pervasive, maintaining data integrity has never been more critical. In this session, we’ll delve into new approaches that leverage AI plus human intelligence to enhance data quality. In addition, we will explore...
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Wednesday, November 20, 2024 · 1:00 PM ESTHigh-quality data is the foundation of reliable insights, but ensuring its accuracy and objectivity is an ongoing challenge for researchers. Join quantilope's Andrea Podel, associate director of global panel consulting, and Lindsey Guzman, solutio...
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Wednesday, November 20, 2024 · 12:00 PM ESTThe significance of high-quality data cannot be overstated. Dynata employs a sophisticated, multilayered artificial intelligence approach to data quality that consistently outperforms competitors. In this presentation, we will explore the key fact...
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Wednesday, November 20, 2024 · 11:00 AM ESTWhat is the foundation of all market research? The respondents, of course. Without them, we literally can't begin to do our work. And if they aren't engaged, we can say goodbye to data quality. Yet in recent years the focus has been on the latest ...
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Wednesday, November 20, 2024 · 10:00 AM ESTIn a landscape where data quality is paramount, McKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. This inefficiency often arises from research being scattered across various systems and vendors, ...
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Wednesday, November 20, 2024 · 9:00 AM ESTIn today’s global research landscape, understanding cultural context is crucial for developing effective fraud detection strategies. Screening respondents based on certain device settings or behaviors always carries the risk of biasing the remaini...
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Tuesday, November 19, 2024 · 12:00 PM ESTClick here to watch the on-demand celebration: https://www.youtube.com/watch?v=8_tAq9-OTA0
The Marketing Research and Insight Excellence Awards celebrates the marketing research and insights industry. Powered by Quirk’s Media, the awards shine a... -
Wednesday, November 13, 2024 · 2:00 PM ESTJoin the Professional Insights Collaborative (PIC) for an engaging inaugural Show & Tell meeting!
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Wednesday, September 25, 2024 · 12:00 PM EDTDave's Killer Bread (DKB), a beloved brand known for its commitment to quality, is just one of the brands in Flowers Foods' portfolio and a main player in the company's recent growth.
In this session, discover the pivotal role that DIY consumer ... -
Wednesday, September 25, 2024 · 11:00 AM EDTKnit Co-Founder and CEO Aneesh Dhawan unveils the newest release of Knit's platform: Researcher-Driven AI. Aneesh will walk through the evolution of DIY research that has led to the development of Researcher-Driven AI, including:
• fallacies surro... -
Wednesday, September 25, 2024 · 10:00 AM EDTFor the past three years, VisionsLive has been working with one of the hair industry’s leading brands to better understand the hair market in the DACH region (incl. Luxembourg) and by extension, the rest of Europe.
During this journey, we have n... -
Wednesday, September 25, 2024 · 9:00 AM EDTAI is revolutionizing the research landscape, especially for those embracing DIY
methods. But mastering AI to streamline the collection, analysis and sharing of qualitative insights efficiently and cost-effectively requires some guidance.
You cou...
Series
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SeriesThe Quirk's Virtual – AI & Innovation will be held on January 30 and will focus on new methods, new products and new solutions.
Session details will be available in early January 2025. -
SeriesThe Quirk's Virtual – Data Quality was held on November 20, 2024 and focused on tools and techniques for preserving data integrity and preventing data fraud in the marketing research and insights industry.
Recordings are available to watch on-de... -
SeriesThe Quirk's Virtual – DIY Research event will focus on various topics from keeping research in-house to using tools to do it yourself. -
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Webinar SeriesQuirk’s held its third annual virtual event on October 18-19, 2023. While nothing can beat in-person events for networking, a full 97% of the Quirk’s audience is unable to attend in-person events due to timing, geography or costs. This virtual eve...
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