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About This Webinar
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.

This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them. Join Asha Andrews, Senior Solutions Consultant at Adobe, as she helps you make your email marketing more effective than ever.

You'll learn:

  • How best to organize lists and data
  • How to segment by engagement
  • Best practices for re-engaging with cold contacts

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Asha Andrews
Senior Solutions Consultant, Adobe
Asha currently serves as an Expert Solutions Consultant with Adobe focusing on Marketo, Campaign, Adobe Journey Optimizer and other Customer Journey solutions. She has been with Adobe for the last 4 ½ years and previously spent 5 years at Oracle focusing on their Marketing Cloud and CRM solutions. Asha attended the University of Texas in Dallas, where she majored in Marketing and Sales. She is passionate about people and continues to focus on delivering best-in-class marketing solutions with an industry-leading solution! She currently resides in Dallas, where she enjoys playing sand volleyball, cooking for her family and traveling across the country.
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