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Session #3 - Measuring the Results
About This Webinar
Session #3 - Measuring the Results
This is the session where you learn how to keep your team brutally honest about what it's achieving. Free, validated survey questions are included for immediate use.
Sections include:
1. Marketing’s Two KPIs
2. Understanding Geography’s Role
3. Pro Tips on Measuring Data Trends
4. Measuring Awareness Growth
5. Measuring HH Penetration Growth
Who can view: People who registered for the webinar only
Webinar Price: $250.00
Featured Presenters
Founder
Founder, PGS
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.
James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.
James is the author of “Ramping Your Brand: How to Ride the Killer CPG Growth Curve,” an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.
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