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About This Webinar
Every content company -- and publishers in particular -- are in a fierce battle for audience attention for their direct to consumer businesses and the advertising ecosystem is under more pressure than ever before to drive performance based outcomes. The need to personalize the consumer experience is paramount to keeping audiences engaged and driving effective ad targeting solutions. Predictive analytics and real-time data science use cases can help media and entertainment companies increase engagement, reduce churn and maximize customer lifetime value. While there is tremendous opportunity around data and AI, many media organizations are struggling to fully capture this opportunity and move from experiments to production use cases. Join us as we discuss best practices and real-world machine learning use cases in the publishing and digital media space as industry leaders move aggressively to personalize, monetize and drive agility around the consumer and advertiser experience.
Agenda
  • Developing Audiences
Presenter
1651056548-983cc2dcab3f8604
Steve Sobel
RVP/Global Industry Leader - Communications, Media & Entertainment, Databricks
Steve Sobel is the RVP/Global Industry Leader for Communications, Media & Entertainment at Databricks where he is charged with solution development, customer/partner engagement and account support and for some of the world’s most prominent media & entertainment organizations spanning agencies & advertising, broadcasting & film, publishing, gaming, sports & entertainment and new media. Steve works closely with strategic customers across the globe to translate what Databricks does and closely align platform use cases to help industry customers drive revenue and operational efficiency through more efficient use of their big data with Databrick’s Lakehouse Platform.

Steve joined Databricks in July 2019 after 6 years at Salesforce where was the Global Go-To-Market Leader for Media and Communications. Prior to Salesforce, Steve was on the executive team of an Omnicom agency in the entertainment space where he was responsible for business development and marketing strategy. Steve holds a Masters degree focused on Communications and Public Affairs and a Bachelors degree in Political Science and Sociology, both degrees from The George Washington University.
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