Webinar: How Content is Critical to a Winning Ecommerce Strategy by Third Door Media

About This Webinar

E-commerce success hinges on making it fast and easy for shoppers to find what they're looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.

Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. By embracing this strategy, ecommerce businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources.

Join Colton Hathaway, VP of Technology at Northern and Nate Holmes, Senior Manager, Product Marketing for a webinar about embracing composable content and technologies to support winning e-commerce strategies.

You’ll learn:

Winning ecommerce strategies for product discovery, driving traffic, and personalization
How to organize different types of content to support omnichannel marketing and selling
Ways to distribute product content to the right channels and audiences

Colton Hathaway

VP Technology at Northern

Nate Holmes

Senior Manager, Product Marketing

Nate Holmes is a Senior Manager, Product Marketing at Acquia, where he helps organizations simplify how content goes from idea to market. Nate has served in digital, content, and product marketing roles. Prior to Acquia, he helped build the Widen brand which was trusted by over 800 customers and over one million users. Today, Nate leads product marketing for digital asset management and product information management at Acquia.
Nate is based in Madison, WI and has a B.S. in Business Administration, Marketing and International Business from Marquette University.