P.A.C.E: Digital Marketing Blueprint for Start-ups

REGISTER

Digital Marketing for the Lean Startup

Startups often seek to grow and scale on shoestring budgets. This 2-day workshop will help you align your digital marketing activities with your growth plan so that you can creating measurable results by doing the right things right, and at the right time.

To help you keep your sales funnel full, we will focus on the four P.AC.E. marketing actions: Promote, analyze, convert, and engage.

Day 1 - June 24 at 10AM - 12PM
The Framework, Getting to the Core, and Promote Tactics

Agenda
The Digital Business Cycle and the P.A.C.E. Model
Getting to the Core: How to align your value proposition to make your product or service sell itself online
Promote Tactics: • Channels and marketing on a shoestring budget • Search engine optimization (SEO) • Pay Per Click
Case studies and Q&A

Day 2 - July 8 at 10AM - 12PM
Analyze, Convert, and Engage

Agenda
Analytics: How to read your analytics and discover actionable insights.
Convert: How to use your content and customers buying journey to drive sales
Engage: How to stretch your marketing budget through engagement tactics such as re-marketing and marketing automation
Case studies and Q&A

This series is presented by Martin Wong, Chief Marketing Officer at Smartt and Alison Berg, EIR and Senior Marketing Advisor at SFU Venture Labs.

Meet The Presenters

  • 1591284933-8d4ea40762b872bd
    Martin Wong
    Chief Marketing Officer, Smartt
    Martin helps organizations identify and prioritize their marketing and technology objectives and executive them by leveraging his proven business acumen, design thinking, and cross-industry experiences. For over a decade, Martin has consistently delivered results for North American businesses from start-ups to publicly listed corporations. A devoted fan of Peter Drucker (You can manage what you can't measure ), Martin has distilled his experiences into various consulting tools such as the P.A.C.E. Digital Marketing Framework that he uses to deliverable consistent, measurable results.
  • 1591220546-2bd41207d877c996
    Alison Berg
    EIR & Senior Marketing Advisor, SFU VentureLabs
    Alison is an EIR at SFU VentureLabs. She holds 20 years of strategic marketing and HR experience, having worked for early-stage innovators in big data, telecommunications, and high- performance computing, as well as non-profit and public sector organizations. She is known for her ability to truly understand her audience – customers, partners, influencers, investors, and team members – to deliver strategic programs that engage and deliver results. Alison developed HR and marketing strategies at Abatis Systems, which was acquired by Redback Networks for over $1B. Alison also co-founded OctigaBay, a supercomputing startup acquired by Cray for $115M, as well as a successful e-commerce business, and has advised numerous other startups.
Sessions in this Workshop Series
  • 1591223499-a90db5dc33674611
    The Framework, Getting to the Core, a...
    Day 1 - P.A.C.E: Digital Marketing Blueprint for Start-ups
  • 1591223559-792daf8b66f7dc55
    Analyze, Convert, and Engage
    Day 2 - P.A.C.E: Digital Marketing Blueprint for Startups

Save your seat!

Register Today
Ead-messages-offsite-icon-1