Webinar: Think Spiderwebs, Not Funnels For Remarkable SEO Results by Third Door Media

| Eastern Time (US & Canada) (GMT -5:00)

About This Webinar

The concept of the funnel is so fundamental to digital marketing, it's hard to imagine a world where it doesn't serve as the go-to metaphor for lead generation and capture. There's only one problem: it doesn't fit with the way real humans engage with information on today's internet.

With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb.

During this session, you will learn:

Why the waste present at the top of most funnels leads to poor organic traffic outcomes
What industry-leading marketers and researchers like Gartner are saying about the modern buyer's journey
How to shift your thinking around your organic content strategy to create the kind of networked Pillar content that drives positive user experience and fast page one rankings

Ryan Brock

Chief Solution Officer, DemandJump

Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years of experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.

Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of Page One or Bust! podcast.

Danny Goodwin

Managing Editor of Search Engine Land & Search Marketing Expo