How top performers create, nurture & convert leads to sales

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Joanne Gore is a B2B marketer who’s passionate about print and has spent the last three decades helping companies stretch their marketing and communications dollars – and stand apart from the competition.Joanne has worked with some of the largest brands in the technology and print industry including: Compaq Canada (acquired by HP); BorderWare Technologies (acquired by WatchGuard Technologies); DST Output (acquired by Broadridge); Xenos (acquired by Actuate/OpenText) and Avanti (acquired by Ricoh).

Joanne is an industry speaker, guest lecturer and regular contributor to What They Think and Graphic Arts Magazine. She is the Xplor ABOD Vice-Chair and Past-President, Xplor Canada, as well as a mentor for the Ontario Summer Company, a Government initiative for youth entrepreneurship and employment. She’s also a health and wellness coach, avid Zumba enthusiast and TV junkie.

Karen Kimerer has experienced the many challenges of expanding current market opportunities and securing new business.Karen is passionate about market research, sales enablement, marketing practices, the production print market and the technologies underlying their success. She enjoyed an eighteen-year career with Xerox and her responsibilities in various disciplines in sales, marketing, and business development consulting. As part of the Xerox Client Business Development Consulting group, she spoke at industry and client events on how to successfully grow their businesses by leveraging the opportunities in production print.
In addition to managing her own consulting business, Karen works with KeyPoint Intelligence, designing and developing market strategies and sales training programs to encourage a different way of thinking.