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Sales & Marketing Track: Lead the Pack: Your Digital Marketing Playbook
About This Webinar
Consumers are changing how they buy and are researching service providers online more than ever before. In this session, we’ll cover the critical areas you should have to get more leads.
You’ll learn what Michelle says are 5 critical plays for your digital playbook: Google Local Services and Google Guaranteed, Google Analytics and review platforms, and website best practices.
Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
Director of Marketing, Gustave A. Larson Company
As Director of Marketing at the Gustave A. Larson Company, Michelle helps contractors generate leads and hone their branding so they can stand out from the crowd. Michelle has years of experience in marketing strategy and digital marketing in the HVAC, construction, healthcare and IT markets. While at Johnson Controls, she was responsible for global product deployment and spent time as a Six Sigma black belt focused on improving sales and marketing processes. She has worked as a consultant to help small and medium businesses implement sales and marketing technologies and strategies to beat their competition by having a strong digital presence.
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