About
In this practical presentation, Ann Stanley, founder and CEO of Anicca Digital, will outline some of the threats and opportunities presented by these seismic shifts in search and how they may impact e-commerce marketing. She will explain:

What these technologies are and their possible impact on future traffic to your e-commerce website. Data from recent research on what is happening already and how the use of these platforms has impacted or could impact Google traffic to your site.

She will also provide ideas on what you can do to mitigate some of these potential risks, for example:

How you can diversify your search strategy to incorporate the full range of channels used to search and discover products, making you less dependent on traditional organic traffic and SEO. How you can increase your chances of being found in ChatGPT and other generative search results, i.e., Search Generative Optimisation (SGO).

Ann will leave you with a lot of insights and questions, but also some practical tips on how you can prepare for the big changes ahead.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Gurpreet Purewal
Marketing Executive
Gurpreet is a Marketing Executive at Anicca. She graduated from De Montfort University with a BA Hons in Business and Marketing BA Hons and an MSc in Strategic and Digital Marketing. With this behind her, Gurpreet has over four years of working in marketing across a broad range of industries such as automotive, retail and software.
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