Webinar: That's the way the cookie crumbles – supply considerations in 2025 by AdExchanger Webinars

That's the way the cookie crumbles – supply considerations in 2025

About

As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.

Despite Google’s promise to maintain third-party cookies on Chrome, there remains the ongoing threat of signal loss in the industry, pushing publishers to explore alternative targeting and measurement strategies. This shift necessitates a focus on first-party data, audience engagement, and contextual advertising. As the digital ecosystem continues to transform, publishers must be agile, informed, and innovative to succeed.

Presenters

Ravit Ross

CRO at Start.io

Ravit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.

Julia Hercot

VP Sales at Start.io

Julia Hercot serves as the VP of Sales for Start.io. With over 15 years of experience in the AdTech industry, she manages the Sales Team covering the EMEA and Americas regions. Julia is responsible for developing and implementing sales strategies tailored to the opportunities in these regions and driving business growth through new client acquisition. Before joining Start.io, Julia was the Director of Sales at DMG, a mobile tech company specializing in performance marketing.

Ilya Utemov

COO of ZiMAD

Ilya Utemov is the COO of ZiMAD, a mobile games developer and publisher. Founded in 2009, ZiMAD has launched iconic games with tens of millions of active users worldwide, including Magic Jigsaw Puzzles, Art of Puzzles - Jigsaw Pictures, Domino - Dominos Online Game, Magic Cross Stitch: Pixel Art, and many more. Ilya oversees the company's operations, with a focus on leading monetization efforts.

Sophie Toth

Programmatic Partnership Manager at Rakuten Viber

Sophie Toth is the Programmatic Partnership Manager at Rakuten Viber, a calling and messaging app with hundreds of millions of MAUs. Sophie brings vast AdTech experience in multiple prior roles, including the Co-Founder of The Women in Programmatic Network, Programmatic and Ad Tech Lead – Global at Euronews, and Programmatic Specialist Global at The Economist.

Ryan Bricklemyer

Head of Media Operations and Strategy at T-Mobile

Ryan Bricklemyer is the Head of Media Operations and Strategy at T-Mobile. Prior to his current role at T-Mobile, Ryan served as an Investor at AugX Labs, VP, Ad Operations & Product at Octopus Interactive, Director of Media Product Management at Resonate, Director of Product Management at Verve and Sr. Manager, Product Education and Training at Videology.

Alyssa Boyle

Senior Editor at AdExchanger

Alyssa Boyle covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

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