Webinar: Building a membership proposition by Mash Media Group

on-demand webinar

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About This Webinar

How do you build a valuable membership proposition? What is the best way to market membership? What's involved in nurturing and retaining members? Case studies from a range of publishers and best practice.

Agenda

Developing Audiences

Presenters

Alex Zeevalkink

Head of Digital Publishing, The Drum

Alex Zeevalkink joined The Drum in early 2021 as head of digital publishing. Her role is split between overseeing the management of two subscription products and delivering a seamless digital experience for their global digital advertising clients and readers alike.

Alex joined The Drum after working at media publisher MBI for five years as digital publisher across a variety of titles. During her last three years at the company, she was part of the team that launched Broadcast Intelligence, a new subscription service featuring various editorial and insights products for the international television industry.

Before that she worked at Wilmington Plc, where she looked after two titles focussed on institutional investors and headed the content teams at their film and television business titles KFTV and The Knowledge.

Carolyn Morgan

Founder, Speciall Media

Consultant and NED advising media businesses on digital strategy. Former Publisher, Digital, Events and Development Director at EMAP plc, launching, acquiring, growing and selling media businesses across print, digital and events. Co-founder of Specialist Media Show, sold 2013 to SIIA. Regular moderator at media events, contributor to InPublishing. Consultant in digital subscriptions, events, product development.

Mark Alker

Owner, Singletrack Magazine

Nick Blunden

President, The Business of Fashion

Nick Blunden is the President of The Business of Fashion, the leading global B2B fashion media company. In this role he is responsible for the overall growth of the business including sales, marketing, product, technology and customer experience.

Before joining The Business of Fashion Nick held a variety of senior positions at The Economist Group including Global Managing Director and Global Digital Publisher of The Economist. He was also Global Publisher of The Economist’s luxury lifestyle titles Intelligent Life and 1843 and the award-winning annual publication The World In.

Prior to The Economist Group Nick spent seven years at Profero, at that time the world’s largest independent digital marketing agency, where he was UK CEO and worked with clients such as Apple, BMW, Channel 4, HSBC and Pepsi.

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