Webinar: Keeping up with consumers: Superdry talks social media by Inside Retail

Keeping up with consumers: Superdry talks social media

About

Covid-19 has clearly changed the way people engage with social media, but what about brands?

For Superdry, it has meant diving headfirst into the world of TikTok with the Superdry My Way (#SDMyWay) campaign led by TikTok star Sarah Magusara.

In this masterclass, Superdry’s head of marketing and PR Matthew Iozzi explains how to diversify your social stratagem for 2021 and beyond.

Expect to learn:
- When it’s the right time to tap into emerging platforms
- The do’s and don’ts of TikTok
- How to expand the influencer/brand relationship beyond the platform
- The different strategies for Gen Z and millennials

Presenter

Inside Retail

As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe. Our motto is simple: engage professional audiences with valuable information. Almost 100,000 professionals throughout Australia, New Zealand and Asia signed up to receive our content daily.

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