About
Join us for an insightful webinar where Holly will share practical tips on how to effectively integrate AI into your Pay-Per-Click (PPC) advertising strategies. In this session, Holly will cover a range of external tools designed for keyword research, audience analysis, and ad copy writing, demonstrating how AI can streamline these essential tasks.

Additionally, Holly will explore built-in AI tools for bidding and campaign management, highlighting how these technologies can enhance efficiencies within your PPC campaigns. By leveraging AI, your business can not only optimise its advertising efforts but also free up valuable time to focus on sales-generating activities.

Don’t miss this opportunity to learn from an expert and discover how to harness the power of AI to elevate your PPC strategy!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Tony Ogbe
Marketing Manager
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Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
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