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About This Webinar
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement.

Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created a readily accessible view of real-time campaign results.

You’ll also learn how they:

  • Accessed their customer’s buyer activity in real time by integrating and visualizing previously dispersed data in intelligent dashboards
  • Delivered hyper-targeted email messaging with personalized content at every stage of the funnel
  • Increased email open rates with automated insights

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Nia Coleman
Product Marketing Manager, Salesforce
Nia Coleman is a Product Marketing Manager with experience in marketing and advertising technologies and digital strategies.
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Chris Freshcorn
Manager, Digital Marketing, Manheim
Currently a Digital Marketing Manager for Manheim, a Cox Automotive company, responsible for marketing communication strategy and execution for all Commercial and Key Accounts. In total, I have over 10 years of automotive marketing experience in both B2B and B2C working with other brands such as AutoNation, Chevrolet, Honda, Acura and Mazda. On top of my professional experience, I have gained my Salesforce Marketing Cloud Email Specialist certification and have earned 5 Superbadges and the Double Star Ranger ranking in Trailhead.
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