Your Customer Data Roadmap to Staying Ahead of the Competition

About This Webinar

First-party data plays a critical role in creating personalized and exceptional customer experiences.

The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers' engagement, behavioral and transactional preferences. Understanding the intricacies of customers' preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX where all brands are vying for customer attention and loyalty.

Join Redpoint Global’s John Nash, CMSO, and Beth Scagnoli, VP of Product Management, as they discuss the considerations to stay ahead of the competition. Areas they will explore include:

Whether your customer data solution needs identity resolution.

The data solutions that benefit your marketing strategy and drive ROI.

Real-world examples that show how to harness the power of customer data.

John Nash

Chief Marketing and Strategy Officer, Redpoint Global

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

Beth Scagnoli

VP of Product Management, Redpoint Global

Beth Scagnoli is a technology professional with 20 years of expertise in the software industry. As VP of Product Management, Beth is tasked with overseeing the Redpoint Interaction product and other customer-facing products from Redpoint Global. Beth has worked on various client implementations and has been directly involved with the operations, services, support and engineering teams.