As the rate of digital adoption and activity continues to increase due to ongoing social distancing measures, brands face an even greater challenge competing for their attention and interest. Consumers had short attention spans and patience even before the impact of COVID-19, but now this phenomena is only amplified as more and more brands compete for their hearts and wallets online.

In order to capture and maintain users’ attention, marketers need to create strategies that enhance the overall customer experience by understanding the user’s context, and offering data-driven content that is personalised to their given situations and needs.

If you’re looking for cost effective ways to engage your audience according to their preferences, then join us for this very special webinar to find out what advanced behaviour targeting could mean for your business.

Featuring subject experts from across the region, this is one webinar you do not want to miss!

AGENDA
11:00am – Welcome and Intro

11:05am – Winning with Context (Panel)
Prakash Kamdar, Chief Executive Officer, Singapore, Dentsu International
Gurmit Singh, General Manager - APAC, Quora
Rezwana Manjur, Regional Editor, Marketing Interactive

• Building your game plan around context - using behaviours and conditions to aid your marketing efforts


• Delivering contextually relevant and timely content


• Making data work for you - tips for getting the intel you need for a successful exchange

11:25pm – Why Quora is perfect for contextual marketing
Sahil Kaul, Business Head - SEA, Quora
Anjul Tyagi, Head Customer Success - SEA, Quora

• Incorporating contextual and behavioural targeting into your marketing mix


• Case studies - examples of great contextual marketing


• Monitoring campaign performance and measuring the full impact

12:05pm – Q&A
12:15pm – End