Women and true crime podcasts—they just go together. But for too long, advertisers have hesitated to work with hosts in this genre, fearing an unsuitable brand environment and poor consumer perception.
The truth is, though, if you want to connect with female listeners, you need to be working with true crime hosts. And we’re going to prove exactly why with one of the most popular queens of true crime, Brit Prawat of Crime Junkie.
Join us and Brit for our latest "Hear it From the Host" webinar, where we'll:
• Offer up the latest and most relevant proprietary data and insights on how women engage with true crime podcasts
• Clear up common misconceptions around brand suitability in the true crime space. (Here's a teaser: 89% of listeners say their opinion of brands advertising within true crime podcast content is unchanged)
• Dig into Brit's experience as a true crime host
• Talk about why Brit thinks Crime Junkie is such a massive success when it comes to female listeners
• Hear what Brit thinks is the key for brands to drive true impact when advertising on true crime podcasts
ADDITIONAL INFO
When:
Tuesday, March 26, 2024 · 3:00 p.m.
Eastern Time (US & Canada)
Connecting brands with quality audiences through attention-winning solutions in our premium, personalized environment. By registering for the webinar, you agree that we may store the information you submit and that we may contact you using this information. You further agree that the information provided is that of a business or its representative and is not consumer information.