Webinar: A Straight Talking Guide on Omnichannel Marketing Strategy by Digital Marketing Institute

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About This Webinar

Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers.

The topic is still poorly understood, however. In this session, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice.

Agenda

Unichannel, multichannel, omnichannel: What are the key differences?
Omnichannel and the customer journey
The 5 key components of an omnichannel strategy
How to create an omnichannel blueprint for your company

Presenters

Clark Boyd

Digital Strategy Consultant, Author, Trainer and DMI's Digital Marketing Expert

Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

Will Francis

Marketing Educator and Author

Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.

Caroline Hollick-Ward

Membership Manager

Caroline is the Membership Manager with the Digital Marketing Institute for 5 Years. Caroline established our Digital Marketing Institute Membership Offering and has worked in membership and event management for over a decade. She is dedicated to growing and developing the features, benefits and service offerings through a global membership community. Prior to this, Caroline has worked in both education and recruitment sectors.

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