Marketing comes down to two things: A group of people and multiple communication mediums. Though your options are vast, email and SMS remain the two most profitable and opportunity rich mediums for marketers. Turning these two channels into powerful revenue drivers sets your business on a path to profitability by offsetting acquisition costs with high customer lifetime value.
Doing it right isn’t complicated, but few people have access to a proven blueprint.
That’s why Klaviyo has partnered with Ezra Firestone, who has built multiple 7- and 8-figure ecommerce businesses on Klaviyo, turning email, SMS, and even push notifications into powerful revenue drivers. In this training, he’ll show you exactly how he has done it.
From list building to message design, frequency, and segmentation, Ezra leaves no rock unturned, and you’ll walk away with tactical next steps to make more money through your email and SMS marketing programs.
Agenda
Strategies to build your list faster and better
A proven email design framework for conversion
Urgency & copywriting conversion tips for email & SMS
The types of messages to put in your flows to drive revenue
The types of campaigns –– and why you should be sending more
How (and why) to run sales every 6 weeks + the anatomy of a successful sales event