With investments having almost tripled in five years in Belgium, programmatic video has undoubtedly made a strong impact on the digital industry, enabling to boost KPIs of branding and acquisition campaigns as well.

Being widely used for raising brand awareness, questions remain about the best way to use programmatic video for acquisition-driven campaigns:

- How to master the art of video creation?

- How to maximize performances and pick the right KPIs according to specific goals of each campaign?

- What are the most innovative video formats to pick?

- How to combine video and other formats to serve the ROI?

To get a bit deeper into the matter, 6 experts will join and share their knowledge.