Webinar: The BIG Performance Debate - Why Media Publishers need to adapt to include affiliate commercial models to increase revenue by Mash Media Group

on-demand webinar

Edit

About This Webinar

This panel of performance marketing experts will outline and discuss the growing trend that is seeing big media and publishing houses transform their traditional paid media models to performance based. The panel. moderated by AffiliateiNSIDER’s Lee-Ann Johnstone an award winning affiliate marketing agency owner - will explore the current trend, benefits of adopting a performance based model and discuss the realities of what this means for your publishing business and how you will need to adapt your marketing and advertiser relationships to meet new advertiser demands. If you’re looking to understand what affiliate marketing is and how you can benefit from it come along and listen to the debate and ask questions from the panel of experts that will deliver this session.

Agenda

Ad Revenue

Presenters

Sophie Halley

Senior Account Director, Global Savings Group (GSG)

As Senior Account Director at Global Savings Group (GSG), Sophie oversees 150 accounts and her team build brand partnerships on behalf of the Daily Mail and Metro. GSG are best known for codes and deals but do also offer a variety of content solutions, newsletters, influencer campaigns, articles and social ads. In support of GSG’s goal to enable users to make the best purchasing decisions, Sophie now heads up the commercial rollout of Best Buys, a new segment of the Daily Mail which allows brands to feature in bespoke, product-led articles. Prior to GSG, Sophie has had a variety of roles within digital marketing, most recently working network side at Awin in the account management team.

Jessica Wong

UK Director - Publisher Development, CJ

As CJ’s Director of Publisher Development in the UK, Jess leads a team geared to maximising publisher monetisation, promoting CJ’s publisher partners to the 3,800 global advertisers on the network. Jess’ team harness CJ’s bespoke publisher-focussed technologies, data, and insights, alongside a deep network-level understanding of the network’s publishers, advertisers and agencies. Before joining CJ, Jess was publisher-side at LTK (formerly rewardStyle and LIKEtoKNOW.it), a role which affords her a strong understanding of the opportunities and challenges faced by publishers.

Lee-Ann Johnstone

CEO, AffiliateINSIDER

With over two decades of digital and affiliate marketing experience, Lee-Ann Johnstone is an award winning performance marketer. In 2019 she launched AffiliateINSIDER, a Google News Approved Media portal running alongside her award winning Performance Marketing Agency - helping affiliate managers across multiple industries level up their performance and stay ahead of industry trends.

Lee-Ann has been one of the forerunners of affiliate marketing in the UK as she entered the industry in early 2000’s with a career that has spanned managing many blue chip brands grow their global reach. She has worked across multiple verticals from retail and e-commerce, fintech, esports and iGaming.

She’s also the host of the AffiliateINSIDER’s Affiliate Marketing podcast which has charted in the Top 100 Business News podcasts in over 15 countries during 2021 and boasts the most an impressive audience and listenership in this niche. Lee-Ann has been voted as one of the Top 10 Most Influential Women in iGaming (2019), inaugurated as a member of the prestigious Forbes.com Agency Council (2020) and features regularly in industry publications such as The Drum, PeformanceIN, GPWA, IGB Affiliate and Forbes.com as a thought leader in Affiliate and Performance Marketing.

AffiliateINSIDER was recently shortlisted as a Top 50 Digital Agencies (in position #11) last year, in The Drum's Digital Agency Census in the UK and has recently won both Rising Star of the Industry Award and Media Agency of the Year at the AGS Awards and IGB Affiliate Awards and shortlisted for Best Digital Agency in 2022 for the IGB Affiliate Awards.

Lee-Ann is a regular speaker, blogger, and industry contributor to a number of leading digital publications and is seen as an industry thought leader in Affiliate Marketing and Affiliate Program Management.
For more information about AffiliateINSIDER - visit: www.affiliateinsider.com

Michelle Hurney

CRM & Acquisition Manager, BrandAlley

As CRM and Acquisition Manager at BrandAlley, Michelle creates and implements detailed marketing strategies that drive new members and customers to BrandAlley in both the UK and French Markets. BrandAlley is an online, members only flash sales website, with over 7.5million members in the UK and 7.7 million members in France. Launching over 30 private sales daily, across Fashion, Beauty, Kids and Home, BrandAlley is the leading destination for an unparalleled shopping experience in the luxury discount shopping sphere. Key partners include Coach, Mulberry, Ralph Lauren, Moton Brown, Le Creuset and UGG. With over 6 million unique visits to the (UK) site per month, 1.2M new members per year (UK) and a customer retention rate of 70%, BrandAlley is first in class for customer acquisition and retention strategies, thanks to a multi-channel marketing approach, with affiliates (performance marketing) accounting for 8% of new member acquisition in 2021. Before BrandAlley, Michelle held digital marketing roles with luxury fashion brands such as Melissa Odabash and Perfect Moment, firming her standing in the premium e-tail industry.

Full name*

Your Email*

Organisation*

Phone Number

What best describes your role?

What best describes your role?*