Focus Brands’ Elevating Innovation

Focus Brands’ goal is to elevate the role of menu strategy & development by enabling consistency and scalability with appropriate tools and process to better predict success and drive towards business results. Food and beverage is the key driver of differentiation and relevance of a brand in our industry. Focus Brands created a consistent way to approach menu strategy and innovation across seven brands through menu strategy & innovation stage gate playbooks, utilizing the support system of category, enterprise, and cross-functional teams. Curion was enlisted to support throughout the entire stage gate process, providing qualitative and quantitative methods to capture consumers’ insights and help brand teams to turn those insights into action.