Webinar: How Full-Funnel Marketing Strategies Drive Growth: Leverage Best Practices From Top Retail Marketers by AdExchanger Webinars

How Full-Funnel Marketing Strategies Drive Growth: Leverage Best Practices From Top Retail Marketers

About

Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. Join us to gain insights into retail marketing strategies and learn about the latest in programmatic advertising technology.

The Container Store – Organized Solutions. Everything you need for the space of your dreams. From kitchens, closets to travel, home decor and even our college shop. At The Container Store, we don’t believe that one size, or one style, fits all spaces. That’s why you’ll find three distinct Custom Space product lines to choose from. We will help you create Custom Spaces that make you smile.

Costa Farms – It's in our DNA to grow. A 60-year-old family-run company that started on 30 acres, now growing over 1,500 varieties of both indoor/outdoor plants across 5,200 acres. The mission is to make plants accessible to everyone by providing the largest assortment of high-quality plants to fit the decor style of any home, while offering support with expertise and education to help everyone keep growing and cultivating.

Presenters

James Moore

Chief Revenue Officer at Simpli.fi

James Moore is Chief Revenue Officer for Simpli.fi, the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Since 2011, he has been responsible for driving the revenue growth of the company and works closely with the largest buyers of programmatic media including brands, agencies, and leading local media groups. Prior to joining Simpli.fi, Moore was the SVP of Sales at eBay Enterprise. He has more than 20 years of sales leadership experience at some of America’s most successful sales organizations including Airborne Express, ADP, and Careerbuilder.com.

Jennifer Pereira

Integrated Marketing Director at The Container Store

Jennifer Pereira brings 26 years of experience in Brand Marketing and Paid Media, excelling as a specialist in brand marketing and media strategy. With a strong background in retail, lead generation, restaurants, event activations, and B2B sectors, she currently serves as the Integrated Marketing Director at The Container Store. In this role, Jennifer leads campaign marketing strategy across all omni-channel marketing teams, including paid media, PR, creative, social, in-store merchandising, web, and CRM. She has a proven track record of creating successful marketing and media campaigns across diverse channels, demonstrating expertise in innovative channel testing, effective budget management, identifying new customer segments, and implementing impactful brand marketing initiatives. Jennifer has achieved substantial sales growth through meticulous testing of new audiences, media channels, and comprehensive media mix optimization.

Mari Carrasquillo

VP of Marketing & E-commerce at Costa Farms

Mari Carrasquillo is an award winning marketing professional, fully bilingual and multicultural with 20+ years of corporate marketing experience. She has expertise in digital/ecommerce strategy, strategic planning, brand management, integrated marketing, and team leadership, providing outstanding interpersonal, relationship management, communications and leadership skills. She has an depth knowledge of different cultures and countries.

Anthony Vargas

Senior Editor at AdExchanger

Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

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