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About This Webinar
Join the Managing Director at FT Strategies (the subscriptions consultancy from the Financial Times) to learn about three practical steps publishers can take now, to help them grow their reader revenue. We'll look at two case studies that demonstrate these steps in actions, and the increase they had on the bottom line. Finally, we'll take a quick look at what the Financial Times is doing in 2022 to bolster its subscriptions strategy.
Agenda
  • The Future of Media Summit
Presenter
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Tara Lajumoke
Managing Director, FT Strategies
Tara is Managing Director of FT Strategies. Before joining the FT, Tara worked at McKinsey's London office and previously at Goldman Sachs in Europe, the Middle East, Africa and the US. She has over 15 years’ experience, serving clients across multiple sectors on strategy, digital and transformation. She is a Fulbright Scholar and MBA graduate of Harvard Business School, and serves on the Board of the The Bureau of Investigative Journalism.
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