How the Tourism Landscape is Changing: Why Identity Matters and the Death of Cookies

The COVID-19 pandemic and the current trend of third-party cookie deprecation has had a big impact on the tourism industry - it’s never been more important for marketers to gain a more nuanced understanding. Constrained marketing budgets, limited resources and understanding where to invest marketing dollars to maximize ROI are key challenges DMOs are facing. With the lack of ‘actual travel intent’, creating demand is the new name of the game. It’s crucial to find, attract and connect with people who want to (safely) travel, so you can boost your economy and bring value to your local community when they need it most.